SEO (Search Engine Optimization) Cheatsheet

What is SEO? Search Engine Optimization is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

SEO Basic Checklist

1. Assign a primary keyword phrase for your page.
2. Every page must contain not less than 250 words and no more than 1000.
3. The primary keyword or keyword phrase should appear in the first and last sentence of the content produced for the page.
4. Put your keyword phrase in the page title, meta description, meta keywords, H1 and Alt text.
5. Your primary keyword phrase should be at a saturation rate of 3-7%.
6. Since 80% of internet users are skimmers it is always good to include short bulleted lists.
7. This is also a very good way to add keywords to your content if you’re struggling to add a few.
8. Bold your primary keyword or keyword phrase one time in your content.
9. Include at least one image per page and assign alt text with the primary keyword phrase in it.
10. If you include links that link to an internal page in your content make sure the anchor text is the primary keyword or keyword phrase assigned to that page. Don’t put too many links in your content.
11. It can be distracting. A general rule of thumb: One link per bullet or number if your content has a list, and/or one link per paragraph.
12. Put the primary keyword phrase in the URL – “www.ravisaive.in” or “www.ravisaive.in/primarykeywordphrase”.

SEO Important Checklist

1. Alt Tag : Blind people and search engines are not able to distinguish what content is represented by an image. Using an image alt tag allows you to help screen readers and search engines understand the function of an image by providing a text equivalent for the object.
2. Anchor Text : The text that a user would click on to follow a link. If the link is an image the alt tag will serve as the anchor text.
3. Authority : The term used to define how much equity a website has to the search engines. Five important factors associated with a website’s authority are how many other websites link to said website, the authority of websites that do link to said website, website age, traffic trends and numbers, and the length of time the URL was purchased for.
4. Black Hat : These are techniques used by some SEO practitioners to trick the search engines into ranking their websites higher in the search engines. These tactics go against the recommended guidelines of the search engines. If a search engine catches a black hat website it can be pulled from the index and not show up at all.
5. Duplicate Content : Content which is an exact duplicate of existing content or near duplicate in nature.
6. White Hat : SEO tactics that abide by the recommended guidelines of search engines.
7. External Link : A Link that goes to a different website.
8. Backlink : A backlink is a link received by a web site from another web site
9. Internal Link : A link from one page on a website to another page on the same website.
10. Headings : The heading element briefly describes the subject of the section it introduces. Heading elements go from H1 to H6 with the lower numbered headings being most important.
11. Inbound Link : A link pointing from one website to another. Inbound refers to a link to your website
12. Outbound Link : A link pointing from one website to another. Outbound refers to a link from your website to another.
13. Nofollow Links : Is an attribute used to prevent a link from passing link authority.
14. Link Building : The process of creating and encouraging new inbound links.
15. Keyword : Can be one or several words (phrase) that the webmaster wishes to rank for.
16. Meta Keywords : Are a list of words that are relevant to the contents of a web page.
17. Meta Description : Is a sentence or two that describe the contents of a web page.
18. Organic Search Results : Major search engines have paid listings and unpaid listings. The unpaid listings are called the organic search results.
19. Page Rank : Is the value from zero to 10 that Google assigns to a webpage based on the page’s perceived authority.
20. Redirect : The method of alerting browsers and search engines that a page’s location has moved.
21. Saturation Rate : The percentage rate to which a particular keyword phrase exists in relation to other words.
22. SERPs : This is an acronym that stands for Search Engine Results Page.
23. Site Map : A page on a website that has a link to all of the pages on that website.
24. XML Sitemap : Stands for Extensible Markup Language Sitemap. This is a feed that you can submit to Google and Bing that informs them of an update to your site.

Important SEO Meta Tags

Important SEO Page Indexed Limit